INSIGHT SALES DEVELOPMENT
We help sales teams analyze success and focus sales efforts on where it will matter most.
INSIGHT SALES DEVELOPMENT
We help sales teams analyze success and focus sales efforts on where it will matter most.
The programs below are available as private or public workshops, individual mentoring or consulting engagements, these content-rich programs include workbook activities and multimedia illustrations to learn how to be a focused leader and aligned sales team prepared for success.
Understand and tackle the revenue opportunities that you are leaving on the table.
Understand and tackle the revenue opportunities that you are leaving on the table.
Many small businesses have under-performing sales teams. Sales representatives are often performing customer service functions with little focus on growth with existing or new customers. Our objective in sales analysis is to understand the holistic sales system that exists within the organization and identify the missed opportunities for accelerated growth.
Our program starts by understanding your past and current sales performance. We review the previous three years of sales growth (if available) and understand the trends in terms of revenue and profit at market, product and customer levels.
Analyze your product and service performance related to industry performance indicators, competitor analysis, and customer feedback. Understanding the opportunities for leveraging strengths and improving weaknesses can provide significant new product/service revenue potential and capacity to better meet customer needs.
We will review major trends with your management and sales team to identify the evolving industry and customer needs that will impact organizational growth in the months to come. The purpose is to align product development and investment to accomplish short-term or long-term market share potential.
Target specific customers and align the right products, services, pricing, distribution partners, and promotions to grow sales in defined channels.
Target specific customers and align the right products, services, pricing, distribution partners, and promotions to grow sales in defined channels.
Targeting specific customer segments is the key to sales and marketing success. The sales person with a rifle will usually outperform the one with a shotgun. Our aim is to help you target the right customers with the right tools and communications to provide your sales team with the best opportunity for success.
The marketing mix - also known as the four "Ps" of marketing (Product, Price, Place, and Promotion) are the core elements that must align to successfully take a product or service to market. We determine how these four elements must work together and leverage each other in order to gain momentum toward meeting customer needs.
The go-to-market plan is where the rubber meets the road. We define the timelines, resources and budgets the must be pulled together to determine the margins and revenue that can be achieved per the alignment marketing mix strategy.
Define sales team roles and set accountability practices that direct team members to grow sales and cultivate customer relationships.
Define sales team roles and set accountability practices that direct team members to grow sales and cultivate customer relationships.
A great relief to many sales and customer service teams is mapping the sales processes from inquiry to after-sales service to identify the steps and roles required to achieve customer expectations and satisfaction. So many times, team members have different perspectives that can lead to misunderstanding and misalignment.
Role definition and boundaries alleviate stress and improve productivity in sales teams. Developing team momentum is about understanding who is creating a constant stream of communication to customers and when it is being executed. Not only are customers kept engaged, they feel appreciated by the orchestration of your team.
The degree of accountability among a team is the predictor of success. With the right customer focus, measures, roles, and action plans for success, implementation is staged for success. High performing sales teams desire accountability and guidance to stay on track via a mixture of communications and tools.
We help oversee CRM selection and implementation to set defined sales processes and roles to assure growth measures for success.
We help oversee CRM selection and implementation to set defined sales processes and roles to assure growth measures for success.
CRM implementation starts with understanding your sales business processes. After completing our sales process mapping activities with your sales team, we will align the best CRM system to your sales process. Then we will populate the CRM with current customers, target contacts, tagging categories, opportunity details and pipeline goals to assure that all daily practices and reporting are ready to go.
After your CRM system is fired up and ready to go, your sales teams need to be trained and held accountable to the new behaviors and habits that are required for successful sales growth practices. Our proven methods for routine sales activities show how the achieving the targeted sales contacts achieve predictable results.
In sales, we believe that you get what you measure. Most organizations do not set specific enough sales targets and goals. Therefore, they are left guessing where their sales will come from. It doesn't have to be that complex. By setting specific desired outcomes, you can achieve results with a measurable sales system. Once the discipline is aligned and consistent, you will have a well-oiled sales machine.